Guess I've not annoyed everyone enough to the point of people knowing I'm using the UK version of the forums.
These aren't quite ready for rollout in the US yet.
That's kind of strange since they've existed for over a year
I think once you figure out what they are, you get the first rank. Once you teach 10 others what they are, you get the second. And once you teach 100 others, you get the third. Unfortunately nobody has reached that first step yet.