Actually the Windforce cooler on the Gigabyte cards are excellent, not loud and the card stays cool, the heatsink design is awesome , it not just about slapping as many fans as you can with no regard in aesthetics, I own 2 of the cards and can tell you from my actual experience with them. The MSI cooling is excellent, probably the best on these cards next to the Asus.
The EVGA cards do suffer higher temperatures its just the design of their cooling on their cards...its not the best to be honest.
Check your case for airflow if it can be improved in any way and adjust the fan settings for your cards yourself instead of auto by adding a profile.