from when i bought this 580 last dec to now my temps have only been getting worse and worse. Ambient temp has stayed the same if not gone down in temp. Ambient( room temp ) sits around 22c - 24c. My 580 when i bought it only needed to set the fan profile to go up to 70% to keep the card from 65c - 70c running 100%. Now iv'e had to adjust my fan profile to push 85% fan speed to keep the card at 81c when running at 100% for any duration of time. I know gpus can run into the high 80's and still be safe but am wondering if there is something wrong or if i should try reseating it with artic cooling mx-4 thermal compound ? Also this is the Asus gtx 580 ( reference model ). Thank you for any advice! this problem has got me stumped for awhile on why the temps are getting worse.