Its also based on a lucrative platform, as the LGA1155 platform still has until 2013 to be fully supported with new CPUs and new features. With Ivy Bridge just round the corner you could see yourself with an i7 3770K down the road without changing your motherboard. The most you'll get out of AM3 is a Bulldozer FX-8150, which as you may of heard, is not the top chip for price/performance.