CCC had me at 49-50% fan speed at 50'C.
Changed the fan speed curve and Afterburner runs 22% and 51'C.
The curve is still there so if the temps increase, the fan speed ramps up. I just lowered the idle fan speed to bring the curve down a bit.
I couldn't even see the curve with CCC and could only set a fixed manual speed in CCC, not the whole curve.
For anyone wanting to try this or see what I did,
1- download MSI Afterburner
2- choose the "user define" option under fan speed
3- select "settings" (located at the bottom of the Afterburner screen)
4- select the "fan" tab
5- set the fan speed curve points
6- click "ok"
Again, you are setting up a curve, not a static fan speed. So as temps rise, the fan will still increase proportionally.
This may be what I needed to keep this card.