I have read many reviews on the 7970 saying that it ran at 40% fan speed + @ 73deg C and after purchasing one am wondering if it is normal for my card to be running @ 90deg C with 55% fan speed just because its installed in a case not an open test bench and the ambient temp of the room is 24deg C instead of 22.5.
Ah ok , its not unusual for those temps even tho it appears high, some cards to run around 90 but it would be good to hear if someone here has a 7970 to tell you their temps to compare.
Guess with the new cards its expected , possibly with newer drivers they may change the fan settings to be more optimal.
Is it really that loud at 55%?
55% fan speed seems a little slow for a gpu load. This is a typical reason I never trust the pre-programmed card fan controllers. In my opinion they try too hard to keep them quiet and since the day they began putting fans on gpu's I haven't really trusted it. The chip itself is rated a bit higher than 90c but I doubt it's lifespan with constant usage at that temperature.
I always use a software based programmable fan controller like msi's afterburner utility. Either that or I set my fans manually, you can do this in catalyst as well as nvidias control panel, and usually for a single card it would be 65%-80% depending on the game before a gaming session.
Edit: It does sound a bit abnormal for 55% to be loud. Especially in a dampened case. What kind of load are you putting on the gpu? Is it furmark or the like?
You can try using MSI afterburner, and maybe crank up your to ~75% and see the temperatures (to be better, you can even use MSI kombustor utility to burn out your graphics card). 90c and 60c is unusually hot for a card. Also can you confirm that you have a good airflow and nothing blocks the airflow of the card??
I can adjust the fan speeds through afterburner and amd overdrive the thing is its just REALLY loud already at 55% and seems to be running quite hot even at that speed. Im wondering if the cooling is slightly defective on this board as the reviews i read were getting 73deg @ 40% fan speed the only difference is they used an open bench where as i have a well ventilated case.