Right at $1,300 USD but that was catching everything either on sale, with a rebate, or both. Think the straight up price is around $1,500.
It runs very cool, relatively quiet, and runs BF3 on Ultra at 1080p above 60fps without hitting 100% load on the CPU except a spike during the initial startup.
Went from over a minute to get to a usable desktop (with a 10K rpm Raptor) to 30 seconds while loaded several more programs. The loading screens in Skyrim sometimes fade out before I can even finish reading the text. And my SSD is last gen!
The loudest thing is the 670 GTX - kind of wish I'd waiting for a quieter version but it's all good