The current rumor has it that nVidia was planning the release of a series of cards to "one up" the AMD offerings by 10% or so...... but when they saw the benchies of the 79xx series, they revamped their plans a bit. Again, this is all rumor but word has it that the planned 660Ti was able to top the 7970 so it was quickly renamed the 680 and the "planned" 670 and 680 will get a new designation.
nVidia decided to focus more on gaming performance in the 1st series of cards to better compete w/AMD in the gaming segment; their previous huge advantage in GPU computing via CUDA never really had an impact on gamers selections. I did find it quite interesting that THG chose to ignore GPU computing in the in testing while nVidia's CUDA made it the only real choice. Now that nVidia pulled it from the early 6xx series cards, and AMD added capability in that arena, now all of a sudden it's part of the THG test suite.
"Big Kepler" is expected around August and will include GPU computing
I been waiting to build this computer for like 2 years now and I don't want to buy the midline card of the next generation because of some rediculous naming scheme.....this generation should have been called the gtx680. If it isn't, that is a terrible marketing ploy and I want to know when Nvidia is releasing their "real" top tier card of this generation.
1. You will always "outta date" 3-6 months from when ya buy. Buy a "reference" 680 now and it wil get trounce by the souped up "non-reference" designs manufacturers put out 3 months from now.
2. As for the "his generation should have been called the gtx680.".... says who ? The 580 was the card nVidia put out to compete with (and beat) the 6070......the 690 was the card they put out to compete with (and beat) the 7970.
3. For the last three generations I simply can not recommend ever buying the "top end" GFX card. I used to always buy the top end card figuring I'd go SLI or CF 18 months down the road. Now the economics simply don't support that mindset.
-One 580 got us 616 fps in Son No. 2's box for $500 ... he still insists he gonna buy a 2nd one "someday"....but when he does, for 2.5 times the investment, he'll get a whopping 10% more fps than Son No. 3
-Two 560 Ti's got u 862 fps in Son No. 3's box for $410 .... 40% more performance for 80% of the price.
If ya been waiting two years, I'd wait till the mid range cards, "big kepler" and non-reference 680's come out as the best way of avoiding "Buyer's Remorse"