This is only £1000 but with the better Asus P8Z77-V motherboard, 240gb SSD (mushkin is not as good as the 830 but twice capacity), a Samsung Blu-ray drive (may or may not use), a 2TB HDD, and windows 7 OEM!
The only negatives were the patriot ram and I was unsure about the CPU cooler, however I'm happy to add the £20 option of Corsair XMS 3 and upgrade the cooler to an Akasa Venom Voodoo for a £17.
I think it should be noted the Chillblast machine would cost me £1,150 if I were to buy the parts it offers from the cheapest suppliers myself! (As a business student I understand economies of scale and discounts from their suppliers, but how they can afford to sell this machine at this price is beyond me!)
I was really looking forward to building a PC but this looks like too good an offer to pass up, in your opinion should I build my PC with my exact requirements at an extra £100 cost or buy the existing deal (in which the SSD is inferior)?