None is really better Asus, Msi, EVGA or Gigabyte. If you are talking about user reviews then I would take them with a grain of salt since you will find bad reviews for the other brands as well.
If noise is the issue then Asus and MSI have usually the quietest cooling solutions.
well what i referred was the cost-performance ratio, that why i mentioned the gigabyte because it has the highest core clock at the same cost than the other ones, and has 3 fan so that mean great cooling, and in the reviews i mean the people reviews on newegg or other pages.
well anyways now i am convinced that the asus overclocked factory is the best for $30 dollars more because of the core clock, the giant pipes and the 2 big fans