Got the AS5 and applied it, noticed when I pulled the unit off the cpu there was no compound on the cpu (all still on the unit as applied from the factory). So it looks like it wasnt in proper contact with the cpu. It's really odd as I had the unit screwed down all the way onto the cpu.
I removed the old compound, put the AS5 on, and this time rotated the unit 90* and tightened it down.
The temps are now about 40* at idle and 50* while gaming