It didn't melt on somehow did it? Wiggle it while pushing a little bit on the motherboard and pulling on the wire.
As I said this was new so nothing melted. But thank god I got it out, it was a pain in the head. I pressed on the latch, applied some force when pulling it up, wiggled it with force, pull up, then tried to pull it up some more by using a flat head screwdriver, and some how after pulling and wiggling it for 2 minutes I pulled it out.