I received excellent customer experience from a local shop and am planning to give them my business when I replace my 4-year-old rig.
This is a mutli-purpose machine: Web, movies, etc., on which I plan to lay waste to 2-3 games per year (I spent a LOT of time with Skyrim last winter, for example) and want something that will let me play the latest games over the next 4 years or so without worry.
Here's what I've spec'd out using their online interface -- since they're local, I can probably do some substitution (among the parts they offer).
Chassis Antec Dark Fleet DF-85
Power 750W Antec High Current Pro 80PLUS Gold Power Supply
Motherboard ASUS Sabertooth Z77, LGA 1155, SATA6Gb/s, SLI/XFIRE, SMART DIGI+, TUF Thermal Armor
CPU Intel Core i7-3770 3.40GHz, 8MB Cache, LGA1155 Processor
CPU Cooling Zalman CNPS5X SZ
System Memory 8GB (2 x 4GB) , PC3-12800, 1600MHz (Patriot Viper Xtreme)
Video Adapter 1 AMD RADEON HD 7970 3GB DDR5
Optical 1 12x Blu-ray Player, 3D Playback, M-DISC, LightScribe - 12xBD-R/10xBD-ROM/16xDVD/48xCD-R
Hard Drive 1 Crucial 256GB M4 Series SATA III 6GB/sec Solid State Drive
Hard Drive 2 1TB 7200RPM, 64MB Cache, SATA 6.0Gb/s Hard Drive
Specific thoughts: The case may seem like too much, but a I like the look, the airflow and the dust filters. Since I'm not OC'ing or using more than one vid card, 750W seems like it's probably too much. I'm also not sure I need the additional cooling with all those stock fans. I'm on the fence about going for the SSD since it jacks the price up so much. I'm also thinking the GXT 570 might meet my needs well enough -- it's a lot more powerful than my current card (a Radeon 7750), which chews through what I throw at it pretty well on pretty high settings.
One other possibility that doesn't change the price would be go with the i5-3570K and OC it. (Have no experience with OC'ing).