Wastert67 :
do you how much cheaper their products would be if you would just stop buying them at launch. just hold out for three month and prices would be dropping like flies. but noooo. everyone wants to get the new tech. doesn't matter how much it cost. pathetic. and yes i'm saying all of this because unlike most of you i don't want to spend 400 on gpu for gaming. that's insane. you can't justify it in anyway.
Not much would actually come out of boycotting a company. You're not looking at just production costs when you look at a price tag for a new video card. You're also looking at the time spent designing the architecture, the licensing fees the company's paid nVidia so they could use that architecture, delivery, materials, etc. I'm not saying that you're paying only for what it cost overall to make a video card, but they have to make some money somehow. Ahh, and by the way, no one really
likes paying $400+ for a video card, they do so because they want to stay on the bleeding edge of technology. You do get to a point of diminishing returns (the 670 is only %5-12 off the 680, for a full $100 cheaper) and 10-20 fps doesn't really matter when you're well into the realm of 80+ on most games, but by that point you're not buying a video card for the performance, you're buying it so you can say "I own this, the pinnacle of gaming." You know what? for some people, that's fine. For others, it is evidently not. It's just down to what you want out of your computer.