Definitely dont use too much. Too much acts like a blacket trapping heat in the cpu.
Just a BB sized blob is all you need.
Sorry for my ignorance but what exactly is a "BB" and how big is that?
According to the Arctic silver website: http://www.arcticsilver.com/intel_application_method.html#
For Intel i5 processors, the recommended application method is vertical line. To me a vertical line is definitely WAY more than just a small size dot. Unless it's a really, really thin line. Just to be safe I think I'll just adhere to the "dot in the center" method.