My top picks are the msi, gigabyte, asus, and evga cards in that order.
MSI has a great cooling solution among the gpus and the best extremely high-end voltage regulation technologies to assist in massive overclocking endeavors. For that reason I suggest the power edition for overclockers.
Gigabyte has the best cooling solution in the windforce 3x providing the lowest temperatures AND some of the lowest loudness ratings among the gpus, making it great for low-noise environments and moderate overclocking.
Asus has an amazing all-around card, as matto said it has scored well for being well beyond the average in most things. To say it is "the fastest" would be a bit of a stretch seeing as the msi card performs the exact same out of the box.
The evga ftw card is best for people who prefer their cards running at stock settings. It has an impressive factory overclock coupled with a notable warranty program and great cooling and loudness ratings.