Another price cut to HD 7000 incoming?

At least according to this.

AMD is planning to give further price cuts to its Radeon HD 7000 series lineup after the launch of NVIDIA’s GeForce GTX 660 Ti. NVIDIA’s GTX 660 Ti is already awaited by many fans and mid-range gamers.

To be specific, AMD would announce price cuts on Radeon HD 7850/ HD 7870 and Radeon HD 7950. The Radeon HD 7950 recently got a price cut from $450 to $350 for reference models. The retail price of NVIDIA’s GTX 660 Ti is set at $299 so our guesstimate is that the new price of HD 7950 would be around $329.


I've been on the fence between 660ti and 7950. They both retail for about 420$ here(currency converted). However reading there's gonna be another price cut to the 7950 makes me wonder if its worth it to wait. If it turns out the 7950 will be cheaper then the 660Ti, I'll probably buy it straight away. Reading reviews suggests 7950 may be bit more futureproof. However 660Ti seem to hold up pretty well in 1080p(which i intend to run). I don't really care about brand loyalty even though I've only used Nvidia in the past. Also I'm comfortable with overclocking. So i guess my question is, how long does it usually take from AMD announcing a pricecut to the market adjusting to it? Did i get the wrong impression about the 660Ti/7950?
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  1. I hope so but you have to remember how much it costs to produce these cards and the margins are low so AMD can't cut prices much than they have already before they are either breaking even or losing money. Nvidia lost money during the GT4xx and GTX4xx due to high production costs as well poor yields. The low end Kepler cards are very low margin and in general are not worth producing. The GTX6x0 cards are where the money is.
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