That card shouldn't be getting that hot even at 27% fan speeds. Have you cleaned it out at all recently? Take a can of compressed air and blow it into the heatsink and fan (while holding the fan so it doesn't spin). If you can't keep the fan vertical while doing this then you can pull out the card and clean it that way - you'll be able to get out more dust. You just don't want to have the can non vertical in use because that can have it shoot out some liquid that could harm the GPU.