I want to know why graphics cards cost so much money?? And why is it that you have to own a pricey gpu to play games like Battlefield 3? But a Xbox360 with 5-6 year old tech (graphics card) can play it high resolution with no problems? I mean it seems like there is a new GPU every month but the tech in it just makes it suitable to play modern games, should computers be years ahead of xbox360? And it seems if xbox360 can play games like that it would drive the cost of a basic model to round $800?, which happens to be around the price of a newer gpu. You could buy 2 xbox360s for that price and have the same playablity? I just dont see the advantages to owing a computer gaming rig or super low cost consoles that play in high resoultion without liquid cooling, 5 huge fans or stuff like that. For the cost of a xbox360 your getting a machine that would cost yo $2500+ to build as a computer gaming rig? I just think with a market like computers have you would see farther reaches in gpu design and playablity then you would out of a $199 gaming system. I just built my rig in march and I paid $300 something for a Xfx 6870 HD 2Gb which is the price of a xbox360 itself but for some reason even wit top of the line parts computers have a hard time playing games in higher resoultions? it gets me, make me wonder how they build xbox360 and keep the price super low? let me know what you think maybe there is somethng im missing?