Another First Time Build. Help and advice.

I do not use Blu ray/optical drives often, only time i use it is to install things and if i am watching a movie i either download load it in high quality or just stream it inside of rent/buying blu ray disks

PCPartPicker part list / Price breakdown by merchant / Benchmarks

CPU: Intel Core i5-3570K 3.4GHz Quad-Core Processor ($169.99 @ Microcenter)
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler ($26.29 @ NCIX US)
Motherboard: ASRock Z77 Extreme4 ATX LGA1155 Motherboard ($127.98 @ Newegg)
Memory: Samsung 8GB (2 x 4GB) DDR3-1600 Memory ($35.99 @ Amazon)
Storage: Seagate Barracuda 1TB 3.5" 7200RPM Internal Hard Drive ($49.99 @ Newegg)
Storage: A-Data Premier Pro SP900 128GB 2.5" Solid State Disk ($99.99 @ Newegg)
Video Card: Asus Radeon HD 7870 GHz Edition 2GB Video Card ($229.98 @ NCIX US)
Case: Corsair 300R ATX Mid Tower Case ($74.99 @ Amazon)
Power Supply: XFX ProSeries 750W 80 PLUS Silver Certified ATX12V / EPS12V Power Supply ($99.99 @ Amazon)
Optical Drive: Samsung SH-222BB/BEBE DVD/CD Writer ($17.99 @ CompUSA)
Operating System: Microsoft Windows 7 Home Premium SP1 (64-bit) ($99.99 @ Newegg)
Total: $1018.17
(Prices include shipping, taxes, and discounts when available.)
(Generated by PCPartPicker 2012-11-15 18:40 EST-0500)

the ram seems a bit cheap but i can tell you it is not. the timing may be a bit high but you can OC this kit to a good amount. getting a 9-9-9-24 @ 1600 under 1.5V is very easy to achieve

Only slight problem, I'm not sure about del to Canada, so have used Canadian sites.
PCPartPicker part list / Price breakdown by merchant / Benchmarks

CPU: Intel Core i5-3570K 3.4GHz Quad-Core Processor ($219.99 @ NCIX)
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler ($28.91 @ DirectCanada)
Motherboard: Gigabyte GA-Z77X-UD3H ATX LGA1155 Motherboard ($139.99 @ Memory Express)
Memory: Crucial Ballistix sport 8GB (2 x 4GB) DDR3-1600 Memory ($39.50 @ DirectCanada)
Storage: Samsung Spinpoint F3 1TB 3.5" 7200RPM Internal Hard Drive ($79.99 @ Newegg Canada)
Storage: Samsung 830 Series 128GB 2.5" Solid State Disk ($123.33 @ DirectCanada)
Video Card: MSI Radeon HD 7850 2GB Video Card ($179.99 @ NCIX)
Case: Zalman Z9 ATX Mid Tower Case ($38.98 @ DirectCanada)
Power Supply: XFX ProSeries 750W 80 PLUS Silver Certified ATX12V / EPS12V Power Supply ($94.99 @ NCIX)
Optical Drive: Asus BC-12B1ST/BLK/B/AS Blu-Ray Reader, DVD/CD Writer ($49.99 @ Canada Computers)
Operating System: Microsoft Windows 7 Home Premium SP1 (64-bit) ($96.99 @ Computer Valley)
Total: $1092.65
(Prices include shipping, taxes, and discounts when available.)
(Generated by PCPartPicker 2012-11-15 18:59 EST-0500)

You could use the cheaper ASRock mobo, but I'm not sure it's ideal for a first build (does have its quirks). Have used cheaper, but OK case to allow for Ivybridge processor, and better mobo.
An alternative approach might be to save money, with a locked processor, which would free money for better case and GPU.
You would give up some ability for crossfire, but better GPU, you'd have much higher immediate performance.
PCPartPicker part list / Price breakdown by merchant / Benchmarks

CPU: Intel Core i5-3470 3.2GHz Quad-Core Processor ($184.99 @ Newegg Canada)
Motherboard: Asus P8H77-V ATX LGA1155 Motherboard ($94.99 @ Canada Computers)
Memory: Crucial Ballistix sport 8GB (2 x 4GB) DDR3-1600 Memory ($39.50 @ DirectCanada)
Storage: Samsung Spinpoint F3 1TB 3.5" 7200RPM Internal Hard Drive ($79.99 @ Newegg Canada)
Storage: Samsung 830 Series 128GB 2.5" Solid State Disk ($123.33 @ DirectCanada)
Video Card: MSI Radeon HD 7950 3GB Video Card ($269.99 @ NCIX)
Case: Antec Three Hundred Two ATX Mid Tower Case ($54.79 @ DirectCanada)
Power Supply: XFX 550W 80 PLUS Bronze Certified ATX12V / EPS12V Power Supply ($59.99 @ NCIX)
Optical Drive: Asus BC-12B1ST/BLK/B/AS Blu-Ray Reader, DVD/CD Writer ($49.99 @ Canada Computers)
Operating System: Microsoft Windows 7 Home Premium SP1 (64-bit) ($96.99 @ Computer Valley)
Total: $1054.55
(Prices include shipping, taxes, and discounts when available.)
(Generated by PCPartPicker 2012-11-15 19:10 EST-0500)

revamped it to canada prices

PCPartPicker part list / Price breakdown by merchant / Benchmarks

CPU: Intel Core i5-3570K 3.4GHz Quad-Core Processor ($219.99 @ NCIX)
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler ($28.91 @ DirectCanada)
Motherboard: Asus P8Z77-V LK ATX LGA1155 Motherboard ($124.99 @ NCIX)
Memory: Mushkin Silverline 8GB (2 x 4GB) DDR3-1600 Memory ($32.99 @ Newegg Canada)
Storage: Seagate Barracuda 1TB 3.5" 7200RPM Internal Hard Drive ($49.99 @ Newegg Canada)
Storage: A-Data Premier Pro SP900 128GB 2.5" Solid State Disk ($95.99 @ Computer Valley)
Video Card: Asus Radeon HD 7870 GHz Edition 2GB Video Card ($229.99 @ Canada Computers)
Case: Antec Eleven Hundred ATX Full Tower Case ($79.99 @ Newegg Canada)
Power Supply: XFX ProSeries 750W 80 PLUS Silver Certified ATX12V / EPS12V Power Supply ($94.99 @ NCIX)
Optical Drive: Samsung SH-222BB/BEBE DVD/CD Writer ($17.93 @ DirectCanada)
Total: $975.76
(Prices include shipping, taxes, and discounts when available.)
(Generated by PCPartPicker 2012-11-15 19:32 EST-0500)

memeryexpress should have that price match deal if i remember correctly.

You guys are awesome. Memory Express does still do the price match from what I have heard. Good thing because I dislike waiting for orders