I just found the link on how to use the "built-in refresh or reset feature" if you have purchased a PC with an OEM version of Windows 8 installed on it.http://blogs.msdn.com/b/b8/archive/2012/01/04/refresh-and-reset-your-pc.aspx
Resetting your Windows 8 PC goes like this:
The PC boots into the Windows Recovery Environment (Windows RE).
Windows RE erases and formats the hard drive partitions on which Windows and personal data reside.
Windows RE installs a fresh copy of Windows.
The PC restarts into the newly installed copy of Windows.
Thanks for the lead, Kyllien.