True the Twin Frozr has 5 heat pipes versus 3 on the other MSI. So the cooler is superior to it's non TF brother.
But the Gigabyte has superior performance in games thanks to it's higher OC and is quieter and cooler than the Twin Frozr as seen below
Temps MSI Twin Frozr
Edit: Actually the Twin Frozr is pretty darn hot in comparison and louder to boot.
MSI Twin Frozr