The Intel build looks attractive because I can just throw a beefier PSU and an Ivy Bridge CPU of a higher caliber and enjoy a smoother system. On the other hand, the AMD build is cheaper. And I can give it a little kick for less than a $100 later with a 6670. On top of that, if I were going to upgrade the Intel build, I'd replace the motherboard anyway. I'd be willing to spend up to the cost of the computer to upgrade it again somewhere down the road. But maybe that notion is boneheaded?