I'm set on the 660 so now I need to figure out what brand to get. A friend told me EVGA is the best since he's always used them and they don't cause any problems, but the non-reference models seem to have better cooling. That's why I have been leaning a little towards EVGA's FTW Signature 2 or ASUS with their DirectCU II system. Gigabyte also has a non-reference design but it looks sort of thrown together. I'd also like it to be quiet, and I've heard ASUS makes the quietest cards. Any suggestions?