2 Radeon 7770's or 1 GTX 660?

In addition to the Crossfire frame latency problems that have been well-advertised over this past year, the GTX 660 is also just a higher performing option.

A pair of 7770's in Crossfire are roughly a few percent below a single 6970. A GTX 660 is about 6% faster than a 6970. So a GTX 660 is going to be about 9% faster than a pair of 7770's in Crossfire.
http://www.techpowerup.com/reviews/HIS/HD_7750_7770_CrossFire/22.html
http://www.techpowerup.com/reviews/ASUS/GeForce_GTX_770_Direct_Cu_II_OC/27.html