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Import of behringer equipment to germany

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Anonymous
August 16, 2004 3:57:17 PM

Archived from groups: rec.audio.pro (More info?)

Hey

I want to sell behringer gear ( I want do it just for small business
for pa rental service and so on, but specialised on behringer gear
(because behringer its cheap and imho good for the price)
I want to know how does it work to import behringer or other cheap
gear from usa to germany… because here a behringer ddx (this digital
mixer) costs about 1275€ at the licensed behringer stores
So I phoned to behringer and they said to me I cant become a behringer
licensed dealer because I make to few business…. (are they mad I want
sell behringer stuff but they don't want sell it to me?? Do behringer
not want to make business..okokits not 1000000€ but I think in a month
1000-2000€ will do…..anyway…this is also very arrogant. But I don't
matter now..

So now a friend told me I could import behringer gear from usa because
of the dollar the import would be cheaper if I buy it from a behringer
licensed store here and resell it.
Does anybody know whats cheaper for buying this stuff from behringer?
Importing form usa or not because of the taxes and dutys…..

And does anybody know where in usa are licensed behringer dealers?
Or does anybody of you do already import stuff like behringer in the
same price class. (it makes no sense if a whateverunit from berhinger
costs 80€ and after import 85€ for me ….
But if a behringer unit is so cheap the duty cant be so high or what
do you think?
Anonymous
August 16, 2004 6:08:47 PM

Archived from groups: rec.audio.pro (More info?)

What are the warranty requirements for equipment sold in Germany? It could
explain the price difference?

Rgds:
Eric
"SGAE1976" <sgae1976@gmx.de> wrote in message
news:3e65867e.0408161057.7483df9f@posting.google.com...
> Hey
>
> I want to sell behringer gear ( I want do it just for small business
> for pa rental service and so on, but specialised on behringer gear
> (because behringer its cheap and imho good for the price)
> I want to know how does it work to import behringer or other cheap
> gear from usa to germany. because here a behringer ddx (this digital
> mixer) costs about 1275? at the licensed behringer stores
> So I phoned to behringer and they said to me I cant become a behringer
> licensed dealer because I make to few business.. (are they mad I want
> sell behringer stuff but they don't want sell it to me?? Do behringer
> not want to make business..okokits not 1000000? but I think in a month
> 1000-2000? will do...anyway.this is also very arrogant. But I don't
> matter now..
>
> So now a friend told me I could import behringer gear from usa because
> of the dollar the import would be cheaper if I buy it from a behringer
> licensed store here and resell it.
> Does anybody know whats cheaper for buying this stuff from behringer?
> Importing form usa or not because of the taxes and dutys...
>
> And does anybody know where in usa are licensed behringer dealers?
> Or does anybody of you do already import stuff like behringer in the
> same price class. (it makes no sense if a whateverunit from berhinger
> costs 80? and after import 85? for me ..
> But if a behringer unit is so cheap the duty cant be so high or what
> do you think?
>
Anonymous
August 16, 2004 10:43:05 PM

Archived from groups: rec.audio.pro (More info?)

FWIW

Importing gear from USA to Europe is around 5% duties IIRC, plus VAT.
If you're VAT registered, no problem as you'll get it back. As
Behringer is mostly manufactured in China, that import duty situation
may be quite different (hence possibly part of the price differential
between USA and EU, apart from the state-tax not-included thing).

Now, the real question. Do you REALLY want to rep Behringer gear,
either grey or officially?

Dealing is not just selling and making a profit. It is also about
*service*. ie. being equiped for servicing with the proper spares,
test equipment and staff. Customers will want you to carry the
WARRANTY issues too. If you're doing grey imports, the service and
warranty situation becomes even more difficult (actually close to
impossible) for you. And believe me, any audio equipment will break
down, possibly Behringer even more so.

If a customer is not happy with the service you provide for a 50 Euro
piece of equipment, he'll never trust you again for a 500 Euro+ piece
of other equipment. Neither will his friends. And that even if you are
the official rep for that more expensive equipment.

So, while you go away and think if it is worth your while, I'm going
back to the workshop to make some shavings....
Related resources
Anonymous
August 17, 2004 12:13:54 AM

Archived from groups: rec.audio.pro (More info?)

SGAE1976 wrote:

> So I phoned to behringer and they said to me I cant become a behringer
> licensed dealer because I make to few business….

They want outlets that'll sell lots of units because the profitability is
too low otherwise.

If you impoert from the USA ( so-clled grey imports ) I expect that the
warranty may be void in Germany.



Graham
Anonymous
August 17, 2004 8:57:44 AM

Archived from groups: rec.audio.pro (More info?)

"Woodworm" <maxmax@macmail.com> wrote in message
news:D b211059.0408161743.432c6010@posting.google.com...
> [...]
> Dealing is not just selling and making a profit. It is also about
> *service*.

He's talking about Behringer. It's disposable, not serviceable.
Anonymous
August 17, 2004 10:15:31 AM

Archived from groups: rec.audio.pro (More info?)

Walter Harley wrote:

> "Woodworm" <maxmax@macmail.com> wrote in message
> news:D b211059.0408161743.432c6010@posting.google.com...
> > [...]
> > Dealing is not just selling and making a profit. It is also about
> > *service*.
>
> He's talking about Behringer. It's disposable, not serviceable.

Appropriate comment. I just had a chat with one of my colleagues at end
of work yesterday that came to the identical conclusion.

Nevertheless - users don't normally expect 'pro-audio' gear to be beyond
economic repair.

That's a lesson that has to be learnt as part of the price to pay for
low initial outlay.


Graham
Anonymous
August 17, 2004 10:18:25 AM

Archived from groups: rec.audio.pro (More info?)

Woodworm wrote:

> Dealing is not just selling and making a profit. It is also about
> *service*. ie. being equiped for servicing with the proper spares,
> test equipment and staff.

Oh - and Behringer don't even want you to do that either. No technical
support for dealers at all as I understand it. It's back to the service
centre.

Not good for customer relations. Not good for the user.

Cheap has a price.


Graham
!