I took the memory back, and the guy went "back of house", came out 5 minutes later and said the memory was OK, but offered me a stick from another manufacturer. Said there was probably an incompatibility with the mobo, and if i had a problem with this one, take the machine in and he try different sticks till he found one that worked...
I've put the new stick in, and now have.... 512MB!
Something else I noticed, is that with the crucial and the old stick in, the post screen said there was memory in banks 0, 1 & 2. With the crucial and the new stick , theres memory in banks 0, 1, 2 & 3, which seems to make far more sense.
Lesson learnt, don't be impulsive! (i bought the unbranded 'cos i could get it quickly, not because it was cheaper)