Archived from groups: comp.sys.ibm.pc.games.rpg (More info?)
(from AO Stratics)
Anarchy Online first game to feature dynamic in-game advertisement
billboards -
Durham, USA - February 24, 2004 - Funcom, developer and publisher
of top video game titles like Anarchy-Online and The Longest Journey,
has signed an exclusive agreement with Massive Incorporated, creator of
the world's first video game advertising network. In a revolutionary
deal all free players of Anarchy-Online will see dynamic in-game
advertising billboards in central areas of the game. Paying subscribers
will not see the advertisements.
Mitch Davis, CEO of Massive Incorporated said "We're thrilled to
add Funcom's leading titles into our advertising network and broaden
our reach with their hundreds of thousands of gamers. We're excited
about changing the game development business model to provide a new
source of significant revenues beyond box sales and subscriptions and
delivering a powerful new medium to global advertisers."
Last year, TV rating company Nielsen Media reported a fall in the
amount of prime-time TV viewing among 18 - 34 year old men. In a
report from Ziff Davis Digital Gaming they reckoned that a quarter of
gamers had swapped TV watching time for playing time. Seeing that in
2003 US advertisers spent $ 12 billion on TV spots targeting young men
while the equivalent figure for in-game ads was just $ 10 million, the
US advertising landscape is poised to undergo changes in the years to
come. As millions of young men and women change their lifestyle and
entertainment habits, advertisers now finds an additional venue to
reach the coveted 18 - 34 demographic through the medium of
games.....and Funcom takes the first step in March 2005.
Trond Aas, CEO of Funcom stated "As opposed to a medium like TV you
know that the gamers eyes are always watching the screen while playing
games. With official ad measurement methods from Nielsen we are sure
advertisers will cherish this revolutionary new opportunity to reach
the extremely valuable 18 - 34 demographic. Through our own research
we know that most gamers want in-game advertisement to heighten the
sense of realism. Seeing that the live billboards in Anarchy-Online do
not interfere with gameplay I am confident our free players will
welcome the permanent continuation of our complimentary subscription in
the ultimate sci-fi MMORPG."
(from AO Stratics)
Anarchy Online first game to feature dynamic in-game advertisement
billboards -
Durham, USA - February 24, 2004 - Funcom, developer and publisher
of top video game titles like Anarchy-Online and The Longest Journey,
has signed an exclusive agreement with Massive Incorporated, creator of
the world's first video game advertising network. In a revolutionary
deal all free players of Anarchy-Online will see dynamic in-game
advertising billboards in central areas of the game. Paying subscribers
will not see the advertisements.
Mitch Davis, CEO of Massive Incorporated said "We're thrilled to
add Funcom's leading titles into our advertising network and broaden
our reach with their hundreds of thousands of gamers. We're excited
about changing the game development business model to provide a new
source of significant revenues beyond box sales and subscriptions and
delivering a powerful new medium to global advertisers."
Last year, TV rating company Nielsen Media reported a fall in the
amount of prime-time TV viewing among 18 - 34 year old men. In a
report from Ziff Davis Digital Gaming they reckoned that a quarter of
gamers had swapped TV watching time for playing time. Seeing that in
2003 US advertisers spent $ 12 billion on TV spots targeting young men
while the equivalent figure for in-game ads was just $ 10 million, the
US advertising landscape is poised to undergo changes in the years to
come. As millions of young men and women change their lifestyle and
entertainment habits, advertisers now finds an additional venue to
reach the coveted 18 - 34 demographic through the medium of
games.....and Funcom takes the first step in March 2005.
Trond Aas, CEO of Funcom stated "As opposed to a medium like TV you
know that the gamers eyes are always watching the screen while playing
games. With official ad measurement methods from Nielsen we are sure
advertisers will cherish this revolutionary new opportunity to reach
the extremely valuable 18 - 34 demographic. Through our own research
we know that most gamers want in-game advertisement to heighten the
sense of realism. Seeing that the live billboards in Anarchy-Online do
not interfere with gameplay I am confident our free players will
welcome the permanent continuation of our complimentary subscription in
the ultimate sci-fi MMORPG."
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