coke vs. pepsi, perception process in action

Archived from groups: rec.audio.high-end (More info?)

The perception process in the brain has long been thought to be the source
of why sighted testing produces strong statements of preference and
reports of audible differences which disappear when blind testing is used.
Here is another confirmation of this conclusion based on doing brain scans
with regard to such decisions for beverage products. It shows how
preprograming leads to perception differences occuring in the brain, the
parallel of which is the preprograming of marketing/publishing/peer
pressure in the audio context.

http://www.eurekalert.org/pub_rele [...] 101204.php

Archived from groups: rec.audio.high-end (More info?)

I think that there isn't anyone out there in rec.audio.high-end land who
wouldn't acknowledge the obvious link between brain programming
(sometimes called "nurture" or "education" or "acculturation" or
"brainwashing" ) and perception EXCEPT when it comes to auditioning
equipment. It is a puzzlement indeed. For instance, how many of us
regular readers of certain high-end magazines will think "probably has
good bass" when we see "Krell" on the amplifier - and more to the point
will hear more bass than from the Rotel integrated amp next to it
whether it's really there or not.

If you don't think there's a link between brain programming and
perception, try explaining why I (or perhaps you) don't much care for
jellied chicken feet but many people do.

"Teach your children well ..."

-- Bob T.

outsor@city-net.com wrote:

>The perception process in the brain has long been thought to be the source
>of why sighted testing produces strong statements of preference and
>reports of audible differences which disappear when blind testing is used.
>Here is another confirmation of this conclusion based on doing brain scans
>with regard to such decisions for beverage products. It shows how
>preprograming leads to perception differences occuring in the brain, the
>parallel of which is the preprograming of marketing/publishing/peer
>pressure in the audio context.
>
>http://www.eurekalert.org/pub_releases/2004-10/cp-cvp101204.php
>
>