It's a rip off. Especially if you also consider the fact that the jitterbug's coverage is far inferior to tracfone's. Add to this the fact that jitterbug's plans are more expensive (not by much though, and only if you have the double minutes for life feature enabled on your phone). Further more, if you want jitterbug for the senior value of having a live nurse(?!), it'll cost an extra $4 per month - which, if included with the monthly plan price, becomes expensive.