nVidia buys Ageia article

There's been so much coverage on this story, I haven't seen anyone saying anything about what seems like the obvious, non-technical angle on this.

nVidia is already doing what Ageia has had years of trouble accomplishing. They have the history, contacts, money, partners, expertise, and personnel to drive their technology through the game developers themselves. That's what's important here.

Consider what has been the problem for Ageia all this time? The main issue has been getting developer support to implement the technology, right? They've had a killer product (in my opinion), but couldn't get enough developers to actual implement it to create the market for gamers to have any reason to buy it. Man, tell me that doesn't sound exactly like the type of problem that nVidia has chewed up and spit out over the past few years.

They don't have to add one thing to Ageia and they can make a bunch of money because they just have to sell it, which will be cake for them.

I blogged about this : http://edborden.blogspot.com/2008/ [...] -bank.html

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