The genius of the movie exec's think its this or that!
It is simple you charge too much - we can afford $25 or $35 - we can afford $15!
bloomberg says: "DVD usage surpassed VHS cassettes in 2002 and peaked in 2006, when U.S. sales and rentals totaled $24.1 billion, according to Digital Entertainment Group. Now consumers are shifting toward digital services such as Apple Inc.’s iTunes and online movie rentals from Netflix"
it simple people do not want to get stuck with old tech, the bluray and hd disc war kept us on the side lines. Great bluray won - now lower the prices you idiots we start buying!
note to studios: people incomes have not gone up, real income in a decade, lower the price back to dvd prices - and see what happens - before its too late. It may be too late as people get comfortable with upconversion.