i wouldn't say mass produce. He runs an indie record label (www.rydas.com) and was looking into it as a cheap way to produce samplers/giveaways that looked good, but without the cost or quantity of a hired service. I'd come across this item http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=777490&CatId=92
and gave him the idea of filling it with lightscribe burners so cut down the total time. (20 hours to burn 40 CD's.. little too much) but i couldn't tell him for sure if it would work or not. so i came here.