I went into a video store in Manhattan shortly before Christmas and was blown away by the quality of the videos that was showing on the 40" Sony tv's in the store.the tv's were not new. but the colours were fantastic.and the pictures was smooth. how can i get a tv to give me this excellent quality display?
Be warned that the terrific quality you see in the store is probably from HD films on DVDs often chosen by the store for their excellence. Broadcast TV won't look anything like that unless you have HD channels.
40 inches is pretty big -- make sure you viewing room is large enough that you won't have to sit against the opposite wall !!