Blu ray problems!

so I just got this blu ray player

http://www.newegg.com/Product/Prod [...] 6827106325

and I have tried playing a blu ray movie on countless media players without success... (drive works fine and recognizes the BD)

I am running on a windows 7 64 bit, 7100 build with a 780i mobo E6750 @ 3.4 ghz, 4 gigs ddr2 800, a 7200 rpm HD, and a GTX 260 SC...

the closest I have come to success has been with powerdvd9 free trial, however when I hit play the media player shows a load bar for the blu ray and upon reaching 100% the color scheme changes saying the color scheme isn't compatible with the media player??? ... and then there is a black screen on the player as if the blu ray is just about to start playing, but it simply will not play...

any ideas? ... man this blu ray incompatibility BS has me aggravated, hope somebody out there knows some solutions! thanks a million times in advance folks!!!