Yeah, better case cooling. If the case temps are the same as ambient, you should drop down to like 110F or something, but your temps will rise almost exponentially with case temp increases. I, at one point, had an induction system of fresh cool air into my case, but after tearing it apart once, I got lazy and just threw it back together in a normal fashon, my CPU temp went up more than 20 degrees since.
I too once had money, then I got into computers...
<A HREF="http://service.futuremark.com/compare?2k1=6607283" target="_new"> 3DMark </A>
<A HREF="http://www.anandtech.com/mysystemrig.html?id=24383" target="_new"> My Rig </A>