What AMD really needs is a flashy advert

[nulleffect]

I mean, how does Intel sell their processors? By making processors that are actually good?

The fact is, most people can't tell the difference between 1.2 Ghz Intel Celeron and AMD Athlon 64 FX-51.

What AMD needs now is a flashy, high-impact, television spot, like their "Flatzone" campaign from a few years back.

Link: http://www.director-file.com/gondry/Ex.html

(AMD had Michel Gondry direct "Flatzone". Gondry is the director of many contemporary visual masterpieces, including Daft Punk's "Around the World" and Polaroid's "Resignation." It was from him the Wachowski brothers -- of the Matrix fame -- stole the "stopped-time" effect.)

Besides, prime time advertising campaign costs only $1~200M dollars.

That's like 1/24 the cost of their new fab in Dresden.

 

[hogfather]

Yeah they do, but they cant afford 200m!! how rich do you think they are? I mean they spend most quarters of each year looking at red on their balance sheets, only recently have they begun to make a profit :|

XP2000, 256ddr 2100ram, GF4 MX440, XP Pro

 

[Schmide]

They did help sponsor Ferrari (Grand Prix) and US Postal (Tour De France).

Dichromatic for your viewing plesure...

 

[Snorkius]

<A HREF="http://www.director-file.com/gondry/Ex.html" target="_new"> IS IT REALLY ALL THAT HARD? </A>

A long long time ago, but I can still remember, how that music used to make me smile... <A HREF="http://www.nexus.hu/zonix/DIGGER.MID" target="_new"><b><font color=blue>Digger rulz</font color=blue></b></A>

 

[P4Man]

I disagree. I doubt those flashy adverts would pay themselves back; AMD already has a very respectable market share in the consumer market; in the (tv addicted) US it might be less, but I read numbers of near 70% marketshare in Europe and Asia a while back (obviously, home users, not overall).

What AMD needs, is get into the corporate market; and that doesnt necessarely take tv spots, but oem support. Not only oems offering a single product, but oems actually pushing it in the market. In turn, I am not sure what it takes to achieve this, that AMD hasnt tried yet, other than co-marketing dollars AMD just doesnt have.

Its early successes with Opteron might help establishing AMD as well though.

= The views stated herein are my personal views, and not necessarily the views of my wife. =

 

[pauldh]

I disagree too. Intel would counter with their own TV ad campaign, and we know which one can afford to stick that one out until victory.

ABIT IS7, P4 2.6C, 512MB Corsair TwinX PC3200LL, Radeon 9800 Pro, Santa Cruz, TruePower 430watt

 

[Coop]

I agree, besides, i think every CPU AMD makes is sold in no time.
When 90 nano is coming and production gows up, things will change ofcours.


Toms Hardware Site is a joke !

 

[Kanavit]

AMD me!

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