Speakers for Large room? 30x40ft

Floor standers that are somewhat efficient are built to fill larger rooms with great sound and if you want to go 5.1 best get your fronts and center from the same line for timbre matching  

7.1 is fine too and any specific suggestions?

Is your focus on music or movies?

both but with an emphasis on movies... my budget just changed and is now at $1000-1100 sorry for the sudden change  

For movies I tend to recommend a strong subwoofer and then small speakers for the surround effects.

For music I tend to recommend less emphasis/budget on the subwoofer and more emphasis towards getting front and surround floor standers.

So if you want emphasize on movies mainly, then buy 1 or 2 for (5.2) subwoofers for surround sound and get small speakers for fronts and surrounds. There is absolutely no point in floor standers for movies. Movies and Pre-Amps all send the bass signals to the subwoofer determined by software-based crossovers so floor standers wouldn't be much of a benefit (and they are usually more expensive).

If music is still important for you then I would get floor standers for my fronts. You REALLY want to get a full range stereo effect for the best music experience.

Hmm i suggest dropping down to the AVS speaker, sub and amp subforums where they really know their stuff - what AVR u on by the way?
http://www.avsforum.com/f/

thank you both so much  

Best answer selected by deathbydoubleG.

You are welcomed and happy hunting ^^