The famous writer Mark Twain once said, "Never pick a fight with someone who buys ink by the barrel." This is a truism in the world of journalism because the popular thought of Twain's day was that the reporter could make his views widely known through the print medium.
But how does that famous quotation play out in the world of large format printing? Should you buy ink in bulk? Or should you purchase only small quantities, say a month's worth at a time?