Some researchers did this study and determind that "the male mind tends to look at a purchase by determining 'how much can I afford' and 'how much more 'more' can I get?"
Meaning, we guys look at how much money we have, and what we can buy with that money to get the most bells and whistles and stuff.
Perfect in the computer hardware field.
Either way, we'll be happy with what we get. It's just a matter of figuring out who is giving you the better deal in money.