And we all know that marketting doesn't research things like this. So chances are, AMD just won't ever take the server market from Intel unless Intel suddenly keels over dead... which won't happen.
And with the new Pentium 4 running rampant through the world, AMD is probably shaking in it's boots. Oh, sure, right now benchmark tests on the P4 kind of suck. But that's probably mostly because they castrated the non SSE processing figuring that once everyone was using software compiled for SSE2 it woldn't matter.
I bet once you see SSE2 software run on a P4 everyone will be praising Intel again. Especially when Intel is putting the smack down on AMD with 2GHz processors.
Don't get me wrong. I like AMD just as much as I like Intel. But you have to admit that AMD was shining brightly while Intel was wading in the mud for a while. And everyone was getting to like AMD more than Intel. Then suddenly Intel jumps out of the mud and clubs AMD upside the head. And it makes you wonder if at least a part of it was all just a marketting ploy to reconvince everyone that Intel is the chip giant for a reason.
Unless AMD has something up their sleeve other than their hammers, they're going to lose the home PC market as fast as they gained it. Especially when Intel starts releasing P4 motherboard chipsets for SDRAM.
And if Intel ever dared upgrade their P4 architecture to improve their non SSE support and fix up a few other things, it'll all be over for AMD's hopes of taking over as the new chip giant.
- Anything can be fixed with duct tape, a swiss army knife, and WD-40.