well, i think they wont! after all, 3D Now! has a pretty good following as of now, including MS-DirectX 6.0 and many other apps.
besides, its just addition to the instruction set which uses the same MMX registers. supporting new instruction set needs to allocate cpu resources, and may cause contention with other instruction set enhancements. but backward compatibility has to be maintained. future AMD processors the Sledgehammer and Clawhammer, the Thoroughbred et al will all support MMX, eMMX, 3DNow!, e3DNow!, LDT, and SSE/SSE2 also! In fact I think even intel will start suporting 3DNow!, that it has already got sizable support and large installed base of AMD 3DNow! processors!
girish