ok, K7 are AMDs successors to K6. But K7 is supposed to be a family of processors, with Duron, Athlon and Thunderbird as members. In fact, first Athlons were themselves called as K7s.
BTW ever thought why did Intel start giving names to their processors?
Because Intel lost a law suit against AMD (who else) regarding numbering the processors. AMD named their processor 486, and that hurt Intel. And guess what was the result? Ever copyrighted numbers? And so Intel had to name the processors so that nobody used it.
protection against innovation? they just protected the name, the architecture is still out. you will be the same person AmdMeltDown if your name was changed to BravoAMD
the name might be of marketing points, but nobody can deny the right of choice. imagine where intel would have been if IBM had not chosen the 8088 over the 6k8 back in 1978 when they decided to make the PC.
isn't the competition good for us consumers? (unless you own intel stock....)
very few things in life are just good or just bad...
competition is mostly good for us, because it encourages innovation, new products, lower prices etc.
(it can also be seen as a bringer of some bad things, such as lack of standardization or too many incompatible standards, half-baked products brought to the market to come before competitione etc)
I think the benefits of competition outweigh the drawbacks...
(although both Intel & AMD stocks have been going down... don't know why AMDs has been going down, but there you have it...)