A priest and a rabi walk into a computer store..wait, that's not how it goes, ok, let's try agian....
A typical consumer walks into a computer store, a fancy one with all high priced units, $50 for a software modem, you've seen those places.
Anyway, the guy says he wants to see what the guy has in a 1500MHz unit, they guy shows him some $2500 P4 system that should only cost about $1500. The guy says "well the place down the street wants only $1000 for a 1600MHz system. And the salesman say's "yeh, what a scam, their selling 1400MHz systems as 1600MHz, you can't trust a business like that". So the guy goes back to the other store and ask him if it's true. Either the AMD salesman lies, and the guy finds out later, or he tells the truth. Either way it looks bad for both the store and AMD. Rest assured the word spreads. No typical buyer will belive that the 1600 is a legit number for a 1400MHz system.
I'm so tired of cookies I'd settle for spam!