I read the recent article about the new Athlon XP and its PR-rating. I really cant understand why AMD didnt just raise the clock frequencies on its processor, instead of doing what it did. Cause lets face it. The un-expirienced and miss informed potential buyers, will definetely go for the processor with the higher frequency clock. Cyrix tried the same PR rating tactic a few years back and ofcourse it had no positive results what so ever. In my opinion... AMD has already lost the battle...