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Why is Apple so secretive

Why is Apple always so secretive is everything they do when it comes to new marketing products ?
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  1. A couple of reasons that come to mind are competition - they want every bit of competitive advantage they can get, and if they can boost this by holding back knowledge of a product until launch they will. Also, excitement - if they can host a fancy unveiling of a product or feature it attracts attention to it, thereby helping sales, etc.
  2. jbakerlent said:
    A couple of reasons that come to mind are competition - they want every bit of competitive advantage they can get, and if they can boost this by holding back knowledge of a product until launch they will. Also, excitement - if they can host a fancy unveiling of a product or feature it attracts attention to it, thereby helping sales, etc.
    You are really implying it is more than a marketing gimmick by Apple.
  3. Marketing, partially. Gimmick, not necessarily.
  4. Quote:
    For explosion effect
    What explosion effect are you referring to? thanks
  5. Quote:
    For explosion effect
    At least answer me back
  6. Best answer
    Definitely not a gimmick - it works!

    To answer the OP's question, Apple's tactic seems to be to generate a lot of excitement around their products, and this has helped them to create a technology fashion brand. The secrecy creates an air of mystery around their products, so the big thing is to be seen with an iPad 2 on the day it is released etc.
  7. Best answer selected by musical marv.
  8. Very good answer thanks marv
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