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Why is Apple so secretive

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May 18, 2011 3:12:59 AM

Why is Apple always so secretive is everything they do when it comes to new marketing products ?

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May 18, 2011 11:26:03 AM

A couple of reasons that come to mind are competition - they want every bit of competitive advantage they can get, and if they can boost this by holding back knowledge of a product until launch they will. Also, excitement - if they can host a fancy unveiling of a product or feature it attracts attention to it, thereby helping sales, etc.
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May 19, 2011 3:01:13 AM

jbakerlent said:
A couple of reasons that come to mind are competition - they want every bit of competitive advantage they can get, and if they can boost this by holding back knowledge of a product until launch they will. Also, excitement - if they can host a fancy unveiling of a product or feature it attracts attention to it, thereby helping sales, etc.
You are really implying it is more than a marketing gimmick by Apple.
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May 19, 2011 3:03:20 AM

Marketing, partially. Gimmick, not necessarily.
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May 20, 2011 11:50:00 AM

Quote:
For explosion effect
What explosion effect are you referring to? thanks
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May 23, 2011 3:30:32 AM

Quote:
For explosion effect
At least answer me back
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Best solution

May 23, 2011 3:43:50 PM

Definitely not a gimmick - it works!

To answer the OP's question, Apple's tactic seems to be to generate a lot of excitement around their products, and this has helped them to create a technology fashion brand. The secrecy creates an air of mystery around their products, so the big thing is to be seen with an iPad 2 on the day it is released etc.
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May 24, 2011 3:25:58 AM

Best answer selected by musical marv.
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May 24, 2011 3:26:30 AM

Very good answer thanks marv
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