I remember hearing about that. AMD said that they will only concentrate on the mid-range sector. What I don't get is why is AMD contradicting themselves? Supposedly, they are working hard on the hammer (hence the delay) so it will be able to beat a P4 with hyperthreading. But, if they are now only targeting the mid-range market, then why not just release Barton and be second best? I believe that AMD (like slvr stated) is being run by morons. They want to compete in high end with Intel, yet at the same time stating they want to only concentrate on the mid-range market. On top of that, they make new ad campaigns only once in a while, and every time the ads cater to the same lemmings and fanboys that already love AMD. I mean, AMD is wasting money and simply killing itself this way.
sonoran, AMD <b>does not</b> want to sell as much as possible, otherwise, they wouldn't be running the company like morons. And anyways, AMD wouldn't be able to supply the demand for their chips. And just to let you know, AMD has <b>never truly</b> designed thier own original CPU. The K6 was a next-gen CPU, whcih in itself was a Pentium clone. Then, AMD took the basic P3 architecture, modified it, asked Alpha for a fancy FSB, and there you have the K7. The K8 is the first core that AMD is actually making themselves. Even the K8, though is based off of the K7. Intel, lets see, made quite a few cores out of scratch. Intel also doesn't like to imitate or copy other companies. Intel follows it's own path.
Also, sonoran, you are right about the whoel fab thing. I mean, to be a good CPU maker these days, you NEED TONS of CASH, like in the billions. If AMD started making CPU's in the 70's, maybe they would've become a big company by now. But since they started late (90's) Intel was already huge. Now, as the cost of manufacturing, as well as all the tools are rising, AMD needs more money everyday to keep up with Intel. AMD, unfortunately is losing money instead of gaining it. I wouldn't be at all suprised if hammer was delayed again/cancelled. It probably won't happen, but there is a small chance. If it did, I sure wouldn't be shocked.
Slvr, your thread was spot on. If AMD continues this way, they're going to collapse onto themselves. I mean, it wasn't that hard for 3dfx to collapse, now was it? AMD MUST change their current plan of action, or else.
shallowbaby, I think AMD is well aware of what Intel can do (well aware of what Intel can do <i>normally</i>). It's just, AMD is not aware of what Intel can do if they <b>really try hard</b>. Craig Barrett did that with Intel in the 80's. Employees though that Barrett's rules and regulations were paranoid, but that "paranoia" saved Intel, because it dramatically improved yields, and it gave Intel CPU's the legendary stability and reliablity they are known for today. In the 80's, American chip makers were threatened by Japan, with it's low prices, and "paranoid" quality. Barrett saved Intel because he put "Japan-like" standards and rules to use in Intel.
Arrix, you're a fool. AMD NEEDS to be known by average joes. They don't need more engineers or more CPU's, and it about time they stop catering to the fanboys. After AMD is known, then they can start working on the quality of their chipsets. BTW, Intel wants to rid itself of 32 bit CPU's, but because there still is a high demand for them, they continue making them. In fact, 10 years ago, Intel predicted that by now everyone would be using 64 bit CPU's.
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<font color=green>All good things must come to an end … so they can be replaced by better things!
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