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Dell Looking to Pick Up Women With New Website

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May 12, 2009 1:34:21 PM

Is it going to help them to remember to get in the kitchen and make my dinner?
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May 12, 2009 1:47:39 PM

Why does the news here have to contain the opinion of the writer?

Quote:
Does Dell think we women are immediately pacified by any brand of rose-colored or fuscia hue? Were there any women on the team who designed this thing?


Sounds pretty feminist to me, so much so, that you are afraid of Dell trying to characterize your sex by making a website with generally feminine colors. That seems to infuriate you that Dell would dare to associate colors with women or make a website targeted at women. Big deal, get over it. Must be another slow news day.
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May 12, 2009 1:52:30 PM

doomtombWhy does the news here have to contain the opinion of the writer?Sounds pretty feminist to me, so much so, that you are afraid of Dell trying to characterize your sex by making a website with generally feminine colors. That seems to infuriate you that Dell would dare to associate colors with women or make a website targeted at women. Big deal, get over it. Must be another slow news day.


"Afraid" of Dell trying to characterize my sex? My problem is that I don't think it's right to charactarize either sex. If this were targeted toward only men, I would have had the same problem and asked "what about the women who don't know about tech?" I am not a feminist but I think it's wrong to suggest that women are the only ones with problems understanding tech.
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May 12, 2009 1:58:14 PM

JMcEntegart"Afraid" of Dell trying to characterize my sex? My problem is that I don't think it's right to charactarize either sex. If this were targeted toward only men, I would have had the same problem and asked "what about the women who don't know about tech?" I am not a feminist but I think it's wrong to suggest that women are the only ones with problems understanding tech.

They are trying to market the Dell brand to women, I don't understand what all the fuss is about.
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May 12, 2009 2:06:20 PM

doomtombThey are trying to market the Dell brand to women, I don't understand what all the fuss is about.


The fuss is that there isn't a similar site for men. Not to mention that they think any woman who is on the site must be into meditating, counting calories and "blissing out." I know plenty of women who don't know anything about computers and would be all for a site that would break things down into layman's terms but would find the implication that women who don't know about computers must be housewives a little insulting.
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May 12, 2009 2:10:55 PM

lol... nice title!
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Anonymous
May 12, 2009 2:13:45 PM

Lol, Jane sounds feisty in this article, and I understand why that could be :D 
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May 12, 2009 2:19:43 PM

JMcEntegartBecause I have a vagina? Yeah, probably.


May I use it please?
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May 12, 2009 2:24:50 PM

stlunaticMay I use it please?


I guess I walked into that one, but no. It's reserved for people with some sense of decorum. Sorry.
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May 12, 2009 2:26:05 PM

Am I the only one who sees "An error has occured. please try again." whenever the quote button in a post header is used?

Anyhow, Jane, I think Dell is directing this specifically towards women because they feel they already have a Male-directed site, namely the *whole rest of dell.com*. If they felt that women were comfortable with the site they wouldn't have gone to the trouble of making one directly addressing women.

Oh, and after seeing that last post, good luck with the troll fest!
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May 12, 2009 2:33:40 PM

I agree with the article. Being in IT in a support role, I find there are numerous guys that have no clue about technology. It seems odd that they would launch a site just for women when trying to capture a market of the uneducated.

But as far as the pink goes, it works for some women. Case in point, if its pink, my girlfriend will buy.
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May 12, 2009 2:34:07 PM

I can see this both ways. First, I think it's a legitimate marketing strategy targeting women with their new website. In broad, generalized terms, women have a tendency of not be quite as computer-savvy as men (Not all, but some [and because they have better things to do]), so therefore Dell has just kind of thought this would help them along.

I do see where you're coming from Jane, just voicing my own opinion. =)
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May 12, 2009 2:36:13 PM

JMcEntegart"Afraid" of Dell trying to characterize my sex? My problem is that I don't think it's right to charactarize either sex. If this were targeted toward only men, I would have had the same problem and asked "what about the women who don't know about tech?" I am not a feminist but I think it's wrong to suggest that women are the only ones with problems understanding tech.


I agree. I had the feeling it would be a little offensive when I read the title, but I was blown away when you mentioned yoga, meditation, and various phrases more fitting as candle names. I think it's all fine and good to make jokes about stereotypes, but it seems rather irresponsible of Dell to perpetuate them.

stlunaticMay I use it please?

I'm not sure if I want to +1 you because I found that hilarious, or -1 you because that was horribly inappropriate. I guess I'll just split the difference.
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May 12, 2009 2:36:25 PM

Nice title.

This website will go away faster than a shaking baby app.

Did they really think that this would be well received?

Marketing to the ignorant is not a bad idea. The bad idea was assuming that the majority of ignorant users are women.

I know as many men that can't find the "any key" as women.

Dell should have made the site easy to understand without the pink colors and the bad name.

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May 12, 2009 2:38:43 PM

joebob2000Am I the only one who sees "An error has occured. please try again." whenever the quote button in a post header is used? Anyhow, Jane, I think Dell is directing this specifically towards women because they feel they already have a Male-directed site, namely the *whole rest of dell.com*. If they felt that women were comfortable with the site they wouldn't have gone to the trouble of making one directly addressing women.Oh, and after seeing that last post, good luck with the troll fest!


My main problem is that a) there's isn't a similar site for men and b) Dell's idea of "targeting women" is to talk about calories and yoga.

eqdarkleafI agree with the article. Being in IT in a support role, I find there are numerous guys that have no clue about technology. It seems odd that they would launch a site just for women when trying to capture a market of the uneducated.But as far as the pink goes, it works for some women. Case in point, if its pink, my girlfriend will buy.


The pink thing depends on the woman, you're right. But I think that just makes it more important to have a neutral site.
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May 12, 2009 2:40:54 PM

JMcEntegartBecause I have a vagina? Yeah, probably.

...well, I was with you up until there. I don't have a vagina, but I'd be annoyed by this. I'm sure there would be plenty of people with vaginae (AKA Women or serial killers) that wouldn't be bothered by this.
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May 12, 2009 2:43:12 PM

TindytimI'm not sure if I want to +1 you because I found that hilarious, or -1 you because that was horribly inappropriate. I guess I'll just split the difference.


I just couldnt resist... so rate +1 Dells sake as they are looking to pick up Women.
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May 12, 2009 2:44:12 PM

*for Dells sake

PS. you should really make an edit option in here
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May 12, 2009 2:51:37 PM

keither5150The bad idea was assuming that the majority of ignorant users are women.

Why do you think this is not exactly how it is?
I don't think dell went through the trouble without making a proper research.

Did you do the research to claim this on the general level?
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May 12, 2009 2:54:24 PM

goryachevWhy do you think this is not exactly how it is?I don't think dell went through the trouble without making a proper research.Did you do the research to claim this on the general level?


Did you do the research to claim that the OP claimed that on the general level?
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May 12, 2009 2:55:26 PM

Articles like this is why I come here everyday. An interesting tid bit of computer news mixed in with a writer with an opinion and some great comments to read at the bottom!
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May 12, 2009 3:00:46 PM

goryachevWhy do you think this is not exactly how it is?I don't think dell went through the trouble without making a proper research.Did you do the research to claim this on the general level?


Majorities aside, don't you think that Dell should be catering to everyone?
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May 12, 2009 3:02:04 PM

I think it is sad for dell to try and sell pretty colors and such.. Is their a bunch of ladies out there who would be like O my god it's pink or blue I got to have it.... I might be wrong I did see a sorority girl with a pink mac... So who knows..
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May 12, 2009 3:07:04 PM

Wow. I'm a guy and I kinda like the new site.
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May 12, 2009 3:07:22 PM

oh dear, this seems to be going a bit off topic
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May 12, 2009 3:07:52 PM

christopI think it is sad for dell to try and sell pretty colors and such.. Is their a bunch of ladies out there who would be like O my god it's pink or blue I got to have it.... I might be wrong I did see a sorority girl with a pink mac... So who knows..

Color is a pretty big factor in any purchase decision. I wouldn't say that color sensitivity is an exclusively feminine item, considering how much men (and women) care about what color his or her car is.

One thing that the Della site doesn't do to cater to women is to just say "Hey girls, it comes in pink!"

Clearly Dell(a) is trying to get women to identify with its products on some other level, such as meditating and blissing out.
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May 12, 2009 3:20:41 PM

matt2koh dear, this seems to be going a bit off topic


I love the smell of a gender battle in morning!
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May 12, 2009 3:21:12 PM

Ok, so I lol'd. Perhaps by their apparent focus women with their netbooks, they're implying that women have weak arms and are thus unable to use a more manly laptop like a 15.4"-17" from Dell's Vostro or Studio lines. And by referencing recipes somewhere on their site, they are OBVIOUSLY implying that a woman's place is in the kitchen.

Not. Sounds like a tinfoil hat feminist to me!
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May 12, 2009 3:22:17 PM

@goryachev

Are you asking if I keep score of all the dumb questions that I am asked on a daily basis? The answer is no.

Call it years of experience dealing with ignorant users. In my office the 3 most hopeless users are men. The 3 most knowledgeable users in my office are also men.

At work the women out number the men by about 3/2.

I base my statement on 9 years of dealing with over 100 users.

Okay, I agree with you that Dell most likely did some research.

I simply don't agree with Dells conclusions.


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May 12, 2009 3:29:26 PM

Sexist or not, Dell is about making money and this is society and how society is. To deny that women and men are fundamentally different is ridiculous just as to assume that women and men can't do things the other can is ridiculous.

Men and Women are fundamentally different when it comes to how they think, react and process information. I would agree that some of this is due to environmental influences but I personally believe that some of this is fundamental at the gene level.

In sum, everyone is free to believe and choose as they see fit but Dell is simply trying to make money and targeting a sector of the populous that it feels is underserved by their current marketing strategy.
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May 12, 2009 3:40:36 PM

Amazing about how a story about Dell trying to cater to supposed womens needs turned into a penis vs vagina war!

Keep going guys!
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May 12, 2009 3:44:26 PM

stlunaticAmazing about how a story about Dell trying to cater to supposed womens needs turned into a penis vs vagina war!Keep going guys!


"Turned into"?
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May 12, 2009 3:50:30 PM

Jane, that vagina should not be the only thing defining you. You also have a Brain, and I hope you enjoy using it!

I understand your point of view, but I'd like to see the results of a poll asking women how they feel about that site. I'm sure more than 51% would say they loved it. And this site is for them.

I remember selling a pink Dell laptop to a young and very bright female client. She instantly fell in love with the machine, and only after 5 minutes begun asking questions about it's features... So yeah, the color is crucial.

Also, men don't need a special site for the uneducated. They ask a friend, or come to Anandtech to read your articles!
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Anonymous
May 12, 2009 3:53:52 PM

@ nightsilver

More like forced into... I didn't turn this inappropriate, I just said I understood why Jane would be feisty. I used to work at Peter Piper Pizza (like Chucky Cheese) and when the parents accompanied their children to get prizes the parents would pick a toy with which I had to ask "which color?" "Pick a girl color" they would respond. "WTF...?" I would say in my mind, as I don't like most generalizations, especially when they are used to define something :-\
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May 12, 2009 3:55:02 PM

ceterasThey ask a friend, or come to Anandtech to read your articles!


Should that read, "they come to Tom's Hardware to read your articles," or am I missing something? :p 

Also, my gender does not define me and yes, using my brain on a regular basis is one of my favourite hobbies.
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May 12, 2009 3:55:53 PM

doomtombthat you are afraid of Dell trying to characterize your sex by making a website with generally feminine colors. That seems to infuriate you that Dell would dare to associate colors with women or make a website targeted at women.


I'm a guy. I LIKE PINK!!!!
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May 12, 2009 4:02:24 PM

bustaprI'm a guy. I LIKE PINK!!!!


omfgwtfbbq? :S
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May 12, 2009 4:04:19 PM

???????????
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May 12, 2009 4:06:41 PM

JMcEntegartShould that read, "they come to Tom's Hardware to read your articles," or am I missing something? Also, my gender does not define me and yes, using my brain on a regular basis is one of my favourite hobbies.


Oh, yes! The other one!
I apologize, I hope I did not offend...
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Anonymous
May 12, 2009 4:08:39 PM

All you talking about vaginas watch out, they will get you for cyber bullying !!! lmao....
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May 12, 2009 4:09:22 PM

ceterasOh, yes! The other one!I apologize, I hope I did not offend...


Not at all! :) 
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May 12, 2009 4:15:01 PM

Here's an update.

Because of the slow morning..... I asked the 7 women of accounting if they would appreciated the fact that Dell is targeting women with this site.

All 7 didn't like it. But all 7 liked the Della site and thought it was well done.

Go figure.
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May 12, 2009 4:16:40 PM

keither5150Here's an update.Because of the slow morning..... I asked the 7 women of accounting if they would appreciated the fact that Dell is targeting women with this site.All 7 didn't like it. But all 7 liked the Della site and thought it was well done. Go figure.


Thats vaginas for you...
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May 12, 2009 4:18:23 PM

stlunaticThats vaginas for you...

The plural of vagina is actually vaginae.
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May 12, 2009 4:20:13 PM

TindytimThe plural of vagina is actually vaginae.


No vaginas for you little man!
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May 12, 2009 4:21:02 PM

who is lucky enough to ever use the plural?
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May 12, 2009 4:43:26 PM

Not going through the trouble of reading the second page. But Jane, I think you're getting upset over something that really wasn't even targeted at you, simply because you think you should be offended.

Dell has obviously targeted this type of site towards superficial, boring women who care more for calorie counting and handbags than they do anything else in life. And I think dell might be in for a surprise when they realize that this type of woman is actually a huge minority.

Coming from quite a bit of help desk experience, men tend to get their hands dirty and research what they don't know if they're about to make a decision like purchasing a computer. The women I've dealt with on the other hand tend to want someone to do it for them, and tell them what they 'need' to know. I wont say all women are like that, but most are.

This will just be another failed attempt from dell to connect with it's misinformed customer base.
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May 12, 2009 4:59:07 PM

Sexist is a loaded gun plus a chicken/egg scenario.

I personally loathe sexist comments, or remarks like "oh you just wouldn't understand because you're a guy/girl/race/etc."

So I completely agree with Jane that I'd prefer dell to simply expand out their help and tutorials to cover people who are ignorant of many things in regards to computers.

The marketing analysts will note that there are large chunks of women who want to be catered to in a "femenin" manner. Probably due to be bombarded with social structure, pink bows, and media from the day they were born.

Many of these women believe that they are special and come from venus and are mystically more in tune with nature and blah blah blah. And for many of them, computers are guy/nerd things. So della is trying to show that it is also mystical and in tune with these magical creatures of another world called women.

Or the femenists who mistakenly believe that women are fundamentally different and better than men and should be treated better than men but somehow think this helps promote equality.

If you are a women who believes you are a person in a world filled with other people...then those ideas should offend you in my opinion. It offends me. So does gender based pay discrepencies and quite a few other things.

But that's reality. So long as our society keep producing women and men who somehow believe they are a different species from each other. They will continue to promote inequality. And marketing will try to capitalize on that any way they can to boost this kind of person's comfort in making those people feel more like their special species of man/woman and encourage them to buy more product.


Hopefully more people will raise their kids to be people with enough self security to live life as they see fit and encourage others to do the same.

Until then we have to deal with those who feel it is required to expound and display how manly/womanly they are 24/7. And companies will take advantage of that.

/shrug
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May 12, 2009 5:04:24 PM

@Curnel_D

That's crap, dude. I'm offended because a company that I actually quite like has launched a website that manages to patronize an entire gender. The fact that it's my own gender means it's a little closer to the bone but like I said, if they did the same thing to men, I'd have a problem with that, too.
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