You can opt to install an anti glare screen protector like the following Green Onions 15.6" protector. However, it may not be an exact fit for the laptop's screen. For example I installed the 14" version on my 14" Lenovo IdeaPad Y470 and there is about a 1/16th of an inch along the bottom that is not covered by the screen protector.
The screen protector can be fairly difficult to install if you are in a dusty environment though as dust particles can get trapped between the screen and and the screen protector which results in bubbles. You need to thoroughly wipe the screen before installing.
Most "business grade" laptops have a matte screen, so you can look at those lines from Dell, HP, Lenovo (Thinkpad), etc. Also, the glossy screens on the pricier Sony models have the best anti-reflective coatings I've seen. I'm using one with a window behind me, and I can't see any reflections at all.
thanks for the replies,
the laptop will be going around with me a lot, mostly in a backpack, and possibly in some sort of pelican case. Which is why im going for the XPS15/macbook pro size and style. Im trying to keep weight & profile to a minimum without going for an ultrabook.
Gaming laptops could be on the heftier side but ill look through the suggestions, the anti glare protector might be the closest ill find to what im going for.