More about :rogers commitment keeping low price fido
December 11, 2004 6:10:04 PM
Archived from groups: alt.cellular.fido (More info?)
monkey cow moon wrote:
> More bollocks. so much for the spirit of competition. Vodafone? Virgin?
> someone enter the Cdn market please.
Anyone who really thought that Rogers would keep Fido intact was very naïve.
There are a LOT of logistics involved when you consider all the locked phones
issued under the FIDO brand. Rogers isn't about to unlock those phones and
transfer to Rogers, that would cost way too much in manpower and user support.
Probably one of the first thinsg they will want to do is to start selling Fido
branded phones and SIM cards that are set to the ROGERS network but with fido
set to preferential network. In a few years, there won't be too many phones
left that are locked to Fido. It then becomes very easy to switch a user to a
Rogers plan since the phone and SIMs are already effectively on Rogers.
Starting in February, Fido will probably include Rogers roaming privileges in
all its new packages (which will, of course be more expensive then their
What Rogers needs to do between now and then is to fix its billing software to
extract fido phone numebrs on Rogers sim cards and send those transactiosn
over to microcell for billing.
Eventually, when billing will be consolidated, then it will be the microcell
switches that will send all transactios over to rogers. (consolidated billing
would still allow for Fido branded bills to be issued, but they'd run on the
same software as for Rogers).
Also, Ted Rogers's statement about Rogers being a "premium" brand is perhaps
very telling. Rogers will asm its products at older prople and businesses,
while it will use the Fido brand for cheap and restricted packages for teenage
girls and young adults.